A man takes a Visa-fueled run from his couch across the globe to compete in the World Cup at a soccer stadium in South Africa. The epic jaunt slims him down from flabby TV watcher to elite athlete. Chris Palmer of Gorgeous directed for Saathi & Saatchi, London.
Credits
Production Company: Gorgeous Enterprises Chris Palmer, director; Rupert Smythe, producer; Ian Foster, DP. Editorial: The Quarry Paul Watts, editor Postproduction: THE MILL, London Seamus O’Kane, colorist Visual Effects: Framestore CFC | London Tom Sparks, Flame artist Audio: Wave, London Jack Sedgwick, mixer
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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