Rupert Sanders of MJZ directed this spot depicting an invasion of pods–which open to reveal their precious high-tech cargo, the new Droid smartphone–for agency mcgarrybowen, New York. VFX houses were Asylum and Legacy Effects.
Agency: mcgarrybowen, New York Mark Koelfgen, Warren Eakins, executive creative directors; Tiffany Smith, copywriter; Michael Cannova, art director; Roseanne Horn, executive director of broadcast productions. Production Company: MJZ Rupert Sanders, director; Alwin Kuchler, DP; Eric Stern, exec producer; Laurie Boccaccio, line producer; Phil Messina, production designer. Editorial: Spot Welders Inc. Neil Smith, editor. Visual Effects: Asylum Robert Moggach, VFX supervisor; Michael Pardee, exec producer; Jason Cohon, producer; Diana Cheng, coordinator; Jeff Werner, CG producer; Jens Zalzala, CG supervisor; Miles Essmiller, compositing lead; Greg Stuhl, lead modeler. Music: Q Department, New York Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: Lime Studios Loren Silber, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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