A nun seems displeased with her appearance as she looks at herself in the mirror. But a moment later she cracks a smile, having come up with an idea to improve her looks. Turns out she raises the hem on her habit to just above her ankles, underscoring the fact that women appreciate smooth legs.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Gro Frivoll, senior creative director/art director; Susan Golkin, copywriter; John Lacey, executive producer; Roger Jones, assistant producer; Rani Vaz, director of music/radio production. Editorial: Crew Cuts Sherri Margulies, editor Visual Effects: Nice Shoes Music: David Horowitz Music Associates David Horowitz, Jan Horowitz, J. Holmes, composers.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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