Psyop and agency Doner return us to a cardboard world, this time depicting a tumultuous storm and tidal wave which sweep a man out of his office only to be rescued by a UPS Store team. All the characters are also cardboard creations.
Credits
Agency: Doner Rob Strasberg, executive VP/chief creative officer; Jimmy Kollin, VP/creative director; Karen Cathel, creative director; Sheldon Cohn, executive VP, director of integrated production; Laurie Irwin, producer. Production Company: Psyop,Tool of North America Psyop, director; Eben Mears, creative director; Lucia Grilo, exec producer; Lydia Holness, prdoucer; Kay Chen, associate producer; Ben Chan Arisu Kashiwagi, Jungeun Jaye Kim, Kitty Lin, Helen Choi, designers; Tony Barbieri, lead TD; Jordan Blit, Pat Porter, lead CG animators; Gooshun Wang, Russ Wootton, CG animators; Lee Wolland, Soo Hee Han, Tom Cushwa, CG modelers; Anthony Patti, Helen Choi, CG lighters; Jared Deal, Flash animator; Thomas Goddard, technical consultant; Miguel A. Salek, FX; Molly Schwartz, lead compositor; Manu Gaulot, compositor; Jeen Lee, Dan Boujoulian, Flame conform.,Tom Routson, live-action director; Jennifer Siegel, Brian Latt, exec prdoucers; Jeff Tanner, line producer; Peter Benson, production designer; John Sc
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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