A squirrel with two acorns–one marked “Yes,” the other “No”–answer’s life’s big questions, creating a light, humorous vibe designed to appeal to potential young congregants who until now have viewed organized religion as too judgmental and dogmatic.
Credits
Agency: Smith Roberts, Toronto. Malcolm Roberts, creative director/art director; Brian Smith, creative director/copywriter; George Archer, producer. Production Company: Untitled, Toronto Aleysa Young, director; Simon Mestel, DP; Tory Osler, executive producer; Rosalynn Hegan, producer. Shot on location in Toronto. Editorial: Bijou, Toronto. Ross Birchall, editor. Postproduction: Technicolor Creative Services | Toronto Randy Perry, colorist; Darren Achim, online artist. Music: Bonspiel Music, Toronto.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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