Garth Davis of Anonymous Content and Publicis & Hal Riney, San Francisco, teamed to create an undersea environment on land, turning a town into an aquatic adventure.
Credits
Agency: Publicis & Hal Riney Roger Camp, chief creative officer; Rich North, associate creative director/art director; Adam Koppel, associate creative director/writer; David Verhoef, sr. VP/director of integrated production; Sara Krider, producer. Production Company: Anonymous Content Garth Davis, director; Dave Morrison, exec producer/head of commercials; SueEllen Clair, head of production; Karen Sproul, producer; Ellen Kuras, DP. Editorial: Rock Paper Scissors Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Mike Goble, post producer. Postproduction: Company 3 New York Matt Turner, colorist. Audio: Eleven Jeff Fuller, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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