Helen Hunt directs this documentary-style spot via Chelsea Pictures for TrueNorth and agency Strawberry Frog, centering on Lisa Nigro who created Inspiration Cafe to serve and help the homeless in Chicago. The spot debuted during the Academy Awards telecast.
Credits
Agency: StrawberryFrog Kevin McKeon, executive creative director; Josh Greenspan, Corinna Falusi, creative directors; Rob Farber, producer. Production Company: Chelsea Helen Hunt, director; Peter Donahue, DP; Allison Amon, Lisa Mehling, John LaChapelle, exec producers; Jonathan Gribetz, producer; Helga Gruber, production supervisor. Editorial: BEAST, New York Rob Watzke, editor; Valerie Petrusson, Joanne Ferraro, exec producers; Vic Barczyk, assistant editor. Postproduction: The Mill, New York Fergus McCall, colorist Audio: audioEngine Rex Recker, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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