Set at the fictional Rabbit’s Foot Reattachment Center, this spot shows us scientists and high-tech equipment being brought to bear to reattach colored rabbits’ feet to bunnies. Why? Because Travelers’ policyholders don’t need good luck as long as they have great insurance coverage.
Agency: Fallon Minneapolis Todd Riddle, group creative director; Dean Hanson, art director; Dean Buckhorn, copywriter; Vic Palumbo, director of broadcast, North America; Jennifer David, producer. Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Lacy Tessaro, executive producer; Lauren Bayer, producer; Bryan Newman, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: A52 Sound Design: Lime Studios Rohan Young, sound designer/audio mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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