Mr. Hide of The Sweet Shop directed this feel-good spot in which a Prius winds its way through a lively landscape in which people make up the mountains, the grass, the rivers, the sun and the clouds.
Credits
Agency: Saatchi & Saatchi/LA Mike McKay, executive creative director; Andrew Christou, creative director; Ryan Jacobs, integrated design creative designer; Sean Farrell, associate creative director/art director; Tito Melega, art director; Simon Mainwaring, copywriter; Tonya LeSieur, director integrated production/multimedia; Jennifer Pearse, sr. agency producer. Production Company: The Sweet Shop Mr. Hide, director; John Toon, DP; Stephen Dickstein, Susan Rued Anderson, exec producers; Guy Treadgold, art director; Rick Kofaed, production designer.
Sharlene George, global exec producer; Larissa Tiffin, line p;roducer; Suzanne McAleer, casting director. Editorial: Bikini Edit Avi Oron, editor; Gino Pagano, exec producer; Gustavo Roman, assistant editor. Visual Effects: Fin Design, Sydney,Brickyard VFX Chris Spry, Stuart White, 3D supervisors; Tim Streets, 3D modeler; Tom Corbett, 3D animator; Mark White, 3D TD.,Patrick Poulatian, 2D artist; Diana Young, VFX producer. Sound Design: H
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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