Mike Mills of The Directors Bureau directed this spot in which young twin daughters tell us about the bear in their lives. The bear is hard to be around, knocking over cereal boxes in the supermarket aisle, rocking the family car back and forth, coming onto the soccer field and disrupting the kids’ game. Agency is Carmichael Lynch, Minneapolis.
CreditsAgency: Carmichael Lynch Dave Damman, chief creative officer; Marty Senn, executive creative director; Brad Harrison, Doug Pedersen, art directors; Joe Grundhoefer, director of integrated production; Jon Mielke, producer. Production Company: The Directors Bureau Mike Mills, director; Kasper Tuxen, DP; Lisa Margulis, executive producer; Youree Henley, line producer. Editorial: Rock Paper Scissors Grant Surmi, editor; Joanna Hall, Marguerite Olivelle, producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More