Jim Jenkins of O Positive directed this tongue-in-cheek viral piece which introduces us to a Soviet TV producer who contends that American television has stolen all his series concepts–the latest crime being TBS sitcom My Boys which he contends is a rip-off of a Russian TV series he created in 1994.
Credits
Agency: Saatchi & Saatchi/NY Gerry Graf, creative director; Chris Beresford-Hill, associate creative director/copywriter; Nick Spahr, associate creative director/art director; Michael Illick, copywriter; Dan Lucey, art director; Peter Ostella, sr. producer. Editorial: Big Sky Editorial Chris Franklin, editor/sound designer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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