Harold Einstein of Station Film directed this wry comedic spot in which a girl gets the Xmas present she wants yet is still disappointed–in herself. She proceeds to confess her bad behavior during the year only to find out that her parents didn’t spend that much. Agency is Wieden+Kennedy.
Agency: Wieden+Kennedy | Portland Rob Thompson, Monica Taylor, creative directors; Kevin Jones, copywriter; Aaron Allen, art director; Kevin Diller, producer. Production Company: Station Film Harold Einstein, director; Stephen Orent, managing partner; Caroline Gibney, Michael DiGirolamo, exec producers; Eric Liney, line producer; Mattias Montero, DP. Editorial: Joint Editorial, Portland, Ore Kyle Valenta, Tommy Harden, editors.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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