Director Filip Engstrom of Smuggler follows a colorful, energetic, and sprightly group of characters who arrive in a bright, bold hot air balloon, spilling out and bringing their magic touch to a city center and its suburbs. As they jump, dive, cannonball, sprint, and flip, they transform the town into a more lively version of itself, bringing with them the colors of spring and the Target collection. Agency is Wieden+Kennedy, New York.
Agency: Wieden+Kennedy | New York. Susan Hoffman, Mark Fitzloff, executive creative directors; Ben Hughes, Julia Leach, creative directors; Andrew Jasperson, copywriter; Mathieu Zarbatany, art director; Gary Krieg, head of content production; Temma Shoaf, executive producer; Alison Hill, producer; Jen Hundis, product producer. Production Company: Smuggler Filip Engstrom, director; Lisa Rich, exec producer/COO; Allison Kunzman, exec producer; Tim Kerrison, line producer; Crille Forsberg, DP. Editorial: Final Cut Jeff Buchanan, editor; Viet ๏ฟฝAn Nguyen, post producer; Lauren Bleiweiss, post exec producer; Betty Jo Moore, editorial assistant. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: The Mill New York Iwan Zwartz, lead Flame; Iwan Zwartz, Adrian Hurley, VFX supervisors; Keith Sullivan, Melissa Graff, Jeff Robins, Flame artists; Boris Ustaev, Naotaka Minami, CG artists; Charlotte Arnold, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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