Showing that today’s working mom is indeed a super woman, literally, this spot is set to the tune of the Bewitched TV series theme song. Mother performs such heroics as flying through the air, and grabbing a bus with one hand to bring it to a halt. She then boards the vehicle and presents her two kids with lunchboxes they had forgotten at home. Her super human feats continue to be displayed, yet she stays dry thanks to Sure deodorant. The tagline: “Incredible protection for incredible women.”
Agency: Lowe London Ed Morris, executive creative director; Tom Hudson, copywriter; Lee Goulding, art director; Jane Rattle, producer; Anna Price, planner. Production Company: Biscuit Filmworks,Independent Films Noam Murro, director; Jay Veal, producer; Toby Irwin, DP,Richard Packer, producer Editorial: Marshall Street Editors Tim Thornton-Allan, editor Postproduction: Glassworks Tareq Kubaisi, colorist; Alastair Hearsum, James Mann, Vaclay Cizkovsky, Ruediger Kattenhauser, Marcus Lauterbach, CG artists Visual Effects: Glassworks Tareq Kubaisi, colorist; Alastair Hearsum, James Mann, Vaclay Cizkovsky, Ruediger Kattenhauser, Marcus Lauterbach, CG artists Sound Design: 750mph Andy Humphries, sound designer Audio: 750mph Andy Humphries, audio post mixer
MAMA Duo Directs Zany Spud-Snacking Music Video For Jarina De Marco, mediopicky
Jarina De Marco is back with her latest single and video, “Pelame La Papa,” a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marco’s long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopicky’s creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
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