Stride chewing gum has a problem which on the surface seems like a good thing–its long lasting flavor. The problem is that with the flavor lasting so long, customers aren’t chewing enough gum,thus hurting bottom-line sales. But the company comes up with a means to get Stride chewers to relinquish their gum a bit sooner–a wild ram who hits Stride users in the gut, forcing them to spit out their Stride.
Agency: JWT New York Ty Montague, chief creative officer; Jeff Bitsack, executive creative director; Jackie Hathiramani, creative director; Danny Gonzalez, copywriter; David Suarez, art director; Owen Katz, producer. Production Company: RSA Films John O’Hagan, director; Eric Schmidt, DP; Marjie Abrahams, executive producer; Josh Porter, line producer. Editorial: MacKenzie Cutler Dave Anderson, editor; Adam Bazadona, assistant editor; Jimmy Hayhow, Smoke operator; Sarah Edwards, Smoke assistant; Melissa Miller, executive producer. Postproduction: The Mill, New York Damien Van Der Cruyssen, colorist. Visual Effects: Mass Market, New York Justin Lane, executive producer; Wendy Garfinkle, Rich Rama, producers; Mark French, Aska Otake, Chris Staves, Flame artists; David Mate, rotoscope. Music: JWTwo Theresa Notartomaso, Priscilla Colon, Mike Gaydos, producers. Sound Design: MacKenzie Cutler Marc Healy, sound designer. Audio: Sound Lounge,audioEngine,JWTwo Peter Hol
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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