David Meyers of @radical.media directed this spot for New York agency Translation LLC which shows a boy falling through his bed several times, at one point becoming a seemingly homeless man sprawled out on a mattress outside in an urban landscape. The fact is that every 26 seconds a kid drops out of high school, so basketball superstar LeBron James urges teens and parents to “Wake Up.” Editor was T.G. Herrington of Cut+Run, New York. Composer was Jack Livesey of Duotone, NY. Brian Emrich served as sound designer. Audio post engineer was Michael Marinelli of Sonic Union, NY.
Credits
Production Company: @radical.media Dave Meyers, director; Eric Treml, DP; Frank Scherman, Jim Bouvet, exec producers; Scott Cunningham, line producer. Editorial: Cut + Run, NY T.G. Herrington, editor; Sarah Harvey, assistant editor; Joseph Grosso, composite/conform; Rana Martin, exec producer; Ashley Carrier, producer. Postproduction: Company 3 Los Angeles Dave Hussey, colorist. Music: Duotone Audio Group Jack Livesey, composer; Brian Emrich, sound designer. Audio: Sonic Union Michael Marinelli, engineer; Justine Cortale, producer.
Screenwork Type:Top Spot
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
MySHOOT Profiles
Add A Comment