Daniel Kleinman directed this beautiful, whimsical spot which depicts a snow flake-filled sky–but with strings attached. The snowflakes are kites being flown by seemingly most everyone in the city. Steve Gandolfi of Cut+Run, N.Y., served as editor. Agency is BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Linda Honan, sr. creative director; Becky Burkhard, producer; Danilo Boer, art director; Laddie Peterson, copywriter. Production Company: Epoch FIlms, NY Office Daniel Kleinman, director; Lisa Margulis, Charlie Cocuzza, exec producers; Johnnie Frankel, producer. Editorial: Cut + Run, NY Steve Gandolfi, editor; Georgia Dodson, assistant editor; Beth Fitzpatrick, producer. Visual Effects: Framestore NY James Razzall, exec producer; Murray Butler, VFX supervisor/lead Flame; Raul Ortego, David Forcada, Tom Leckie, Mark Beardall, Flame artists; Sabrina Tenore, rotoscoping; David Mellor, CG supervisor; Alon Gibli, technical director. Audio: Sonic Union Steve Rosen, mixer.
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP Londonโs AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2โs fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammersโ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammersโ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UKโs most trusted businesses--thought theyโd got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls sheโs told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More