Peter Farrelly directs this Sprint cinema spot via Caviar Content for Goodby, Silverstein & Partners. The ad demonstrates the misguided priorities of movie studio executives who are distressed that an animated animal character isn’t wearing any pants. The quest thus begins to get Happy the Hedgehog into a pair of trousers–but someone forgot to zip up its fly.
Credits
Agency: Goodby, Silverstein & Partners Richard Silverstein, co-chairman/creative director; Franklin Tipton, Paul Stechschulte, creative directors; Kevin Koller, art director; Rus Chao, copywriter; Rachel Seitel, producer; Josh Reynolds, executive producer. Editorial: hutchco technologies Jim Hutchins, editor; Steve Miller, assistant editor; Jane Hutchins, editorial producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: Semerad,Method Johnnie Semerad, creative director/lead Inferno artist; Tyler Jarrett, Lana Fehretdinov, producers; Carey Gattyan, executive producer.,Joey Brattesani, Flame artist. Music: Beacon Street Studios John Nau, Andrew Feltenstein, Brian Chapman, composers. Audio: Lime Studios Loren Silber, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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