Peter Farrelly of Caviar directed this cinema ad in which the blowing up of a national monument is approved for a cheesy action flick. The spot depicts the many phone calls needed to get the movie made, particularly this particular action scene. At the same time, the cinema commercial points out that all it takes is one phone call [in a theater] to ruin a movie for everyone in attendance.
Credits
Agency: Goodby, Silverstein & Partners Paul Stechschulte, group creative director; Franklin Tipton, creative director; Kevin Koller, art director; Rus Chao, Steve Payonzeck, copywriters; Josh Reynolds, executive producer; Cathleen Kisich, producer. Production Company: caviar Peter Farrelly, director; Michael Sagol, exec producer; Jasper Thomlinson, producer; Barry Peterson, DP. Editorial: hutchco technologies Jim Hutchins, editor Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers. Audio: RavensWork Robert Feist, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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