Goodby, Silverstein & Partners and O Positive director Jim Jenkins teamed on this spot depicting the perfectly planned wedding, with a film crew at the matromonial reins.
Credits
Agency: Goodby, Silverstein & Partners Rich Silverstein, co-chairman/creative director; Franklin Tipton, creative director; Paul Stechschulte, group creative director; Christian Haas, group creative director/associate partner; Steve Payonzeck, sr. copywriter; Jack Woodworth, art director; Jennie Lindstrom, producer. Production Company: O Positive Films Jim Jenkins, director; Bob Gantz, DP; Ralph Laucella, exec producer/line producer; Devon Clark, production supervisor. Editorial: hutchco technologies Jim Hutchins, editor; Joaquin Machado, assistant editor; Jane Hutchins, exec producer. Postproduction: Company 3 Los Angeles,Radium Stefan Sonnenfeld, colorist.,Hatem Ben Abdallah, AfterEffects artist; Joe Censoplano, Inferno artist; Linda Jackson, producer. Visual Effects: Brickyard VFX Patrick Poulatian, lead Flame artist; Chris Sonia, Narbeh Mardirossian, Flame artists; Diana Young, VFX producer. Sound Design: Mophonics Josh Marcy, sound designer; Colette Huemer, producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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