Noam Murro of Biscuit Filmworks directs this spot in which a boy’s affinity for pushing buttons propels him through a journey through the different worlds of Sony–electronics, music, film and games. This wondrous adventure was conceived by 180LA and Amsterdam.
Credits
Agency: 180 LA William Gelner, executive creative director/creative director; Grant Holland, creative director; Peter Cline, executive producer/managing partner; Topny Stearsn, sr. producer; Lee Hemstock, Dario Nucci, copywriters (for brand line “make.believe.” Production Company: Biscuit Filmworks Noam Murro, director; Toby Irwin, DP/second unit director; Shawn Lacy, sr. exec producer; Colleen O’Donnell, exec producer; Brock Houghton, production designer; Gretchen Patch, stylist. Editorial: Bikini Edit Avi Oron, editor; Gina Pagano, exec producer; Eric Wais, Gus Roman, assistant editors. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist. Visual Effects: Animal Logic Nick Ponzoni, VFX supervisor; Ben Walsh, art director; Jason Hawkins, compositor; Nerissa Kavanagh, head of production; Amelia Babos, producer; Morgan MacCuish, production coordinator. Music: Bikini Edit Yoni Oron, compser; Gina Pagano, exec producer. Audio: Lime Studios Rohan Young,
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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