A Sony Bravia HDTV screen opens like a Venus flytrap and devours the Blu-ray disc player sitting in front of it on the credenza. As the flytrap digests the Blu-ray player, a transformation occurs and the new Sony VAIO FW Notebook–a laptop computer with an extra wide Bravia screen and Blu-ray disc player–is revealed.
Credits
Agency: 180 LA William Belner, executive creative director; Joel Rodriguez, creative director; Phillip Cho, art director; Graham Douglas, copywriter; Peter Cline, executive producer; Kate Morrison, producer. Production Company: Motion Theory Grady Hall, director; Javier Jimenez, executive producer; Scott Gemmell, producer; Jeff Cronenweith, DP. Editorial: Motion Theory Mark Hoffman, editor; Noah Duesterberg-Chavez, assistant editor; Matt Winkel, editorial producer. Visual Effects: Motion Theory Nick Losq, Caleb Owens, VFX supervisors/3D artists; Kaan Atilla,sr. art director; John Fan, art director; Matt Winkel, VFX producer; Rob Resella, Jenny Ko, Chris Riehl, Matt LaVoy, Angela Zhu, Joseph Chan, designers; Chris Clyne, Ben Grangereau, Andrew Romatz, Na Song, John Tumlin, Tom Bruno, Danny Zobrist, Katie Yoon, Bekah Baik, David Howe, Dave Lo, 3D artists; Eric Almeras, Ed Anderson, Dan Clark, Eric Deinzer, Stephen Edwards, Marlin Harris, Krystal Chinn, rotoscope artists; Chelsea Douglas, c
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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