Christopher Riggert of Biscuit Filmworks directed this spot in which a family is on vacation, making its way through a village mart in India. Shooting vacation movies along the way, the family is followed by each person they’ve lensed. Turns out they want to see themselves in pictures, which they can thanks to the Sony video camera which also doubles as a movie projector. An impromptu screening has everyone all smiles. Agency is 180LA. Editor was Paul Martinez of Arcade.
Credits
Agency: 180 LA William Gelner, executive creative director; Gavin Lester, creative director; Zac Ryder, copywriter; Adam Groves, art director; Peter Cline, head of production/managing partner; Mary Ellen Dugan, producer. Production Company: Biscuit Filmworks,Stratum Christopher Riggert, director; Shawn Lacy, managing director; Holly Vega, exec producer; Scott Kaplan, line producer; Tim Hudson, DP.,Avinash Shankar, producer.
Shoot Locations: Mumbai, Pune, and Nashik, India Visual Effects: MPC (The Moving Picture Company) Mark Gethin, colorist; Jake Montgomery, online/VFX artist/VFX supervisor; Andrew Bell, exec producer; Jenny Bright, head of production/producer.
Music: Human Audio: Eleven Jeff Payne, mixer; Ben Freer, assistant mixer.
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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