Machinery in a state-of-the-art car factory sounds joyful and playful, even regularly letting out giggles, as they work on the components that to into the making of a Skoda. The message: the Skoda is fun not only for its drivers but even for the non-human, robotic devices that construct it on the assembly line.
Agency: Fallon | London Matt & Ian, creatives; Kirsty Burns, producer. Production Company: Rattling Snake, London Andy McLeod, director; James Hatcher, producer; Alwin Kuchler, DP. Editorial: Cut + Run, London Steve Gandolfi, editor Postproduction: Glassworks Tariq, colorist
Sound Design: Wave Studio Parv Thind, audio engineer/sound designer; Joe Mount, engineer/sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read More