Randy Krallman of Smuggler directed this spot in which a giant hourglass full of Skittles proves too tempting for a man, causing negative repercussions for his fast aging friend. The offbeat concept came out of TBWAChiatDay.
Credits
Agency: TBWA/Chiat/Day, Inc Rob Baird, creative director; Kris Wixom, associate creative director/art director; Alisa Wixom, associate creative director/copywriter; Matt Bijarchi, exec producer, Media Arts; Ozzie Spenningsby, head of broadcast production; Winslow Dennis, sr. producer. Production Company: Smuggler Randy Krallman, director; Allison Kunzman, exec producer; Cory Berg, producer; Bryan Nueman, DP. Editorial: Cosmo Street Lawrence Young, editor; Amy Febinger, exec producer. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: Framestore NY Raul Ortego, lead VFX/Inferno artist; James Razzall, exec producer. Audio: Sound Lounge Phil Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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