Bjoern Ruehmann of The Vikings via production house Furlined directed this spot, teaming with DP Justin Brown to create a stunning look at the American Revolutionary War from the perspectives of varied colony folks, including a soldier who decides to sacrifice his youth for freedom, a young mother who decides it will be them, not us as she picks up an axe to ward off British soldiers invading her home, and a prisoner who affirms that he is willing to surrender his body but not his mind. Agency is Sid Lee, Paris.
Credits
Production Company: Furlined Bjoern Ruehmann of The Vikings, director; Diane McArter, president/exec producer; Eriks Krumins, VP/exec producer; David Thorne, sr. executive producer; Ewen Brown, producer; Justin Brown, DP; Carmen Dima, art director; Maria Miu, wardrobe stylist. Editorial: Trim Editing Paul Hardcastle, editor; Jemma Daniel, editorial producer. Audio: Wave Studio
Screenwork Type:Top Spot
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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