Amateur and professional athletes “run easy” in this spot as their different conversations are meshed together to create one long, charming exchange.
Credits
Agency: mcgarrybowen, New York Warren Eakins, executive creative director/art director; Randy Van Kleeck, executive creative director/copywriter; Frank Budgen, copywriter; Suzanne Crowe, producer. 180 Amsterdam Sean Thompson, Dean Maryon, creative directors Production Company: Anonymous Content Frank Budgen, director; Jacques Jouffrey, DP; Dave Morrison, executive producer/head of commercials; Cassie Hulen, executive producer; Alicia Bernard, producer. Gorgeous Enterprises, London. Paul Rothwell, executive producer. Editorial: Rock Paper Scissors Angus Wall, Brad Waskewich, editors; Wyatt Jones, assistant editor; Linda Carlson, Carol Lynn Weaver, executive producers. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: A52 Tim Bird, lead VFX/Flame artist; Justin Blaustein, Mike Bliss, compositors; Mark Tobin, executive producer; Heather Johann, producer. Sound Design: Machine Head Johannes Hammers, sound designer; Vi
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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