Director Rawson Marhsall Thurber brought his hard hitting linebacker character Terry Tate back to ad life with this viral PSA designed to drum up voter turnout for the Nov. 4 general election. Tate is meshed into footage of the Katie Couric interview of Sarah Palin; the linebacker tackles Palin for evading Couric’s question about the news publications she reads…
Credits
Editorial: chrome Lance Pereira, editor. Visual Effects: DIGIT Elad Offer, creative director/lead Flame artist. Music: Comma Music
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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