Director Fredrik Bond and Droga5 bring us the World’s Fastest Band running through the world’s fastest country, Jamaica, to introduce Puma’s Faas running shoe with a sense of style, excitement and most of all fun. Speeding up the proceedings is Olympian Usain Bolt, the world’s fastest runner.
Credits
Production Company: MJZ Fredrik Bond, director; Mattias Montero, DP; Eric Stern, David Zander, exec producers; Line Postmyr, producer. Editorial: Spot Welders Inc. Haines Hall, editor; Joanne Ferraro, exec producer. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Ben Davidson, Mark Holden, Smoke artists; Andrew Bell, head of production. Visual Effects: Charlex, Inc. motion graphics Music: Beacon Street Studios Andrew Felteinstein, John Nau, Rick Boston, composers; Adrea Lavezzoli, Caitlin Rocklin, producers; Paul Hurtubise, sound designer. (The band: Nomads) Audio: Sound Lounge Philip Loeb, mixer.
Screenwork Type:Top Spot
Quality Experience, Director Aube Perrie, The Mill NY Work Out The Future of Fitness For Tonal
Tonal, the strength training system combining revolutionary digital weight technology with personalized, AI-powered coaching, has introduced its new brand platform, “Power Progress,” and advertising campaign developed in partnership with Quality Experience (QX), the creative independent agency founded by Ari Weiss.
Directed by Aube Perrie of Pulse Films (UKMVA Director of the Year 2023 & 2024, UKMVA Best New Director 2021 and Webby’s Best Music Video 2022) with visual effects from The Mill NY, this brand film contrasts how the heavy chains of the past still shape how we work out today, with Tonal representing the future of fitness.
In addition to the brand film, the campaign includes cutdowns ranging from 90 seconds to 15 seconds, with even the shortest spot clearly connecting the old and the new. French director Perrie’s body of work includes music videos for Harry Styles, Megan Thee Stallion, and RM’s “LOST!”
“Sports marketing has had a long history of breakthrough advertising,” said QX creative chairman Weiss. “We wanted to launch with an idea as disruptive as the product itself. Not an easy bar to live up to. Like any great idea the insight is dead simple but the execution is unexpected and riveting. Great sports marketing doesn’t happen without great sports marketers and the team at Tonal shared our ambition to make the marketing as disruptive as the product.”
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