Jim Jenkins of O Positive directed this spot in which a woman phones in on the Progresso hotline–cositing of string and soup cans–to declare that she’s found her true love. Agency is Saatchi & Saatchi, New York.
Credits
Agency: Saatchi & Saatchi/NY Gerry Graf, executive creative director; Melinda Kanipe, Mandy Hoveyda, creative directors; Jessica Coulter, writer; Matt Sorrell, art director; Jerry Boyle, executive producer. Production Company: O Positive Films,Michael Schrom and Company Jim Jenkins, director; Ralph Laucella, exec producer; Bob Gantz, DP.,Michael Schrom, tabletop director/cameraman; Carl Sturges, exec producer. Editorial: Big Sky Editorial Chris Franklin, Miky Wolf, editors; Cheryl Panek, exec producer. Postproduction: Nice Shoes Chris Ryan, colorist Audio: Sound Lounge Tom Jucarone, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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