The scent of a woman is enhanced to the point where males cannot resist her and are rendered oblivious to their surroundings. The powerful aroma is a dab of Planters Cashews on the woman’s pulse points.
Credits
Agency: DraftFCB | Chicago Chris Becker, chief creative officer; Sandy Greenberg, Terry Meyer, executive creative directors; Rob Rooney, Gerald Cuesta, creative directors/copywriters; Howie Ronay, Noah Davis, creative directors/art directors; Andrew Chinich, director of broadcast production; Paddy Giordano, executive producer; Shayla Freeman, assistant producer; Gregory Grene, music producer. Production Company: Hungry Man, Inc Bryan Buckley, director; Scott Henrickson, DP; Kevin Byrne, executive producer; Mino Jarjoura, line producer. Editorial: Big Sky Editorial Chris Franklin, editor; Amy Matarazzo, assistant editor/online editor; Cheryl Panek, executive producer. Postproduction: Nice Shoes Chris Ryan, colorist Visual Effects: Big Sky Editorial Ryan Sears, FX supervisor/artist; Agnes Gunawan, FX artist. Sound Design: Big Sky Editorial Chris Franklin, sound designer Audio: Sound Lounge Keith Reynaud, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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