A man is holding a leash–but he’s the one not in control as whatever is on the other end is pulling him stomach down along the ground, leading him to crash through a fence, to upend a jogger and on other misadventures. Finally we see what’s pulling the leash, a dog who’s super energized by Petco’s line of natural pet foods.
Credits
Agency: M&C Saatchi, Los Angeles Martin Dix, creative director; Jay Gundzik, art director; Craig Ghiglione, copywriter; Wendi Weger, producer. Production Company: Partizan Paul Goldman, director; Glynn Speckhardt, DP. Editorial: chrome Adam Parker, editor. Visual Effects: Ring of Fire Music: Beacon Street Studios Brian Chapman, composer; Andrew Feltenstein, John Lau, producers. Audio: Lime Studios Sam Casas, audio mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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