A man is holding a leash–but he’s the one not in control as whatever is on the other end is pulling him stomach down along the ground, leading him to crash through a fence, to upend a jogger and on other misadventures. Finally we see what’s pulling the leash, a dog who’s super energized by Petco’s line of natural pet foods.
CreditsAgency: M&C Saatchi, Los Angeles Martin Dix, creative director; Jay Gundzik, art director; Craig Ghiglione, copywriter; Wendi Weger, producer. Production Company: Partizan Paul Goldman, director; Glynn Speckhardt, DP. Editorial: chrome Adam Parker, editor. Visual Effects: Ring of Fire Music: Beacon Street Studios Brian Chapman, composer; Andrew Feltenstein, John Lau, producers. Audio: Lime Studios Sam Casas, audio mixer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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