Director Rocky Morton of MJZ gives us a comedic glimpse of dentures for canines as a state-of-the-art remedy for tartar build-up. However, there’s a more sane solution: Pedigree Dentastix treats. Agency is TBWAChiatDay, Los Angeles, Visual effects house was The Mill L.A., with Dan Oberle of The Whitehouse serving as editor.
Credits
Agency: TBWAChiatDay, Los Angeles Margaret Keene, Chris Adams, creative directors; Eric Terchila, copywriter; Denise Zurilgen, art director; Chris Spencer, producer. Production Company: MJZ Rocky Morton, director Editorial: Whitehouse Post Productions, Santa Monica Dan Oberle, editor; Eileen Miraglia, assistant editor; Joni Williamson, sr. producer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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