Wild animals as pets make a strong case for adopting a dog in this Super Bowl comedy spot for Pedigree out of TBWAChiatDay, Los Angeles. Traktor of Partizan directed the commercial, with visual effects by MPC, Los Angeles.
Credits
Agency: TBWAChiatDay, Los Angeles Lee Clow, global director of media arts; Rob Schwartz, executive creative director; Chris Adams, Margaret Keene, creative directors; Eric Terchila, Marcin Markiewicz, Ted Kapusta, copywriters; Denise Zurilgen, Jer Mehrdad, Paulo Cruz, art directors; Guia Iacomin, executive producer; Chris Spencer, assistant producer. Production Company: Partizan Traktor, director; Emmanual Lubezki, DP; Rani Melendez, head of production; Sheila Stepanek, Richard Ulfvengren, exec producers. Editorial: The Whitehouse Dan Oberle, editor; Jeff Carter, assistant editor; Joni Wright, producer. Visual Effects: MPC (The Moving Picture Company) Mark Tobin, VFX exec producer; Andrew Bell, post producer; Franck Lambertz, VFX supervisor; Ryan Knowles, Aaron Kupferman, Adam Frazier, VFX team. Music: New Math Michael Fitz, composer Audio: Lime Studios Rohan Young, mixer/sound designer; Joel Waters, assistant sound mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment