When the police raid an illegal cockroach race he helped organize, a man has to swallow the evidence–the two racing cockroaches. But not to worry–his mouth stays fresh and unincriminating thanks to Orbit gum in this Hispanic market spot directed by Augustin Alberdi via Carbo Films, Venice, Calif., and Landia, Buenos Aires for The Bravo Group, New York. The post was cut by Palbo Mari of wild(child) editorial.
Credits
Agency: The Bravo Group Carla Tesak, creative director; Mariano Lopez, senior art director; Hugo Tamer, senior art director; Maria Molina, senior producer. Production Company: Carbo Films,Landia Agustin Alberdi, director,Agustin Alberdi, director; Claudio Amoedo, executive producer; Carlos Ritter, DP. Editorial: wild(child) post Pablo Mari, editor; Chuck Granado, assistant editor; Greg Rubin, online editor; Martin Lazaro, Flame artist; Alexandra Leal, executive producer. Postproduction: Nice Shoes Lenny Mastrandrea, colorist. Audio: Nutmeg Audio Post Rob Fielack, audio mixer/engineer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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