When the police raid an illegal cockroach race he helped organize, a man has to swallow the evidence–the two racing cockroaches. But not to worry–his mouth stays fresh and unincriminating thanks to Orbit gum in this Hispanic market spot directed by Augustin Alberdi via Carbo Films, Venice, Calif., and Landia, Buenos Aires for The Bravo Group, New York. The post was cut by Palbo Mari of wild(child) editorial.
Agency: The Bravo Group Carla Tesak, creative director; Mariano Lopez, senior art director; Hugo Tamer, senior art director; Maria Molina, senior producer. Production Company: Carbo Films,Landia Agustin Alberdi, director,Agustin Alberdi, director; Claudio Amoedo, executive producer; Carlos Ritter, DP. Editorial: wild(child) post Pablo Mari, editor; Chuck Granado, assistant editor; Greg Rubin, online editor; Martin Lazaro, Flame artist; Alexandra Leal, executive producer. Postproduction: Nice Shoes Lenny Mastrandrea, colorist. Audio: Nutmeg Audio Post Rob Fielack, audio mixer/engineer
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP Londonโs AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2โs fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammersโ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammersโ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UKโs most trusted businesses--thought theyโd got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls sheโs told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More