Ryan Ebner of HSI directed this tongue-in-cheek ad featuring infomercial spokesman Billy Mays for ESPN360.com out of Arnold Boston. Mays pokes fun at himself and the infomercial genre as he extols the virtues of the ESPN website, replete with cheesy testimonials from more than satisfied customers.
Credits
Agency: arnold | Boston Pete Favat, chief creative officer; Roger Baldacci, creative director/copywriter; Mark St. Amant, creative director/copywriter; Allison Hayes, art director; Justin Galvin, copywriter; Billy Near, producer. Production Company: HSI Productions Ryan Ebner, director; Stoeps Langensteiner, DP; Michael McQuhae, producer. Editorial: Cosmo Street Lawrence Young, editor. Audio: Soundtrack Recording Group Brian Heidebrecht, engineer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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