Directors Angus Kneale and Ben Smith of The Mill NY teamed on this spot out of agency RP3 in Bethesda, MD, which opens on a boy playing with his train set. His dad comes into his room and tells him it’s time for bed. But once the lights are out, the toys in the room come to life and proceed to build a city, the catalyst being the Norfolk Southern toy train.
Production Company: The Mill, New York Angus Kneale, Ben Smith, directors; Ian Bearce, exec producers; Nic Barnes, live-action producer; Boo Wong, VFX/post producer; Bill Pope, DP; Ryan McKenna, editor; Alex Trierweiler, assistant editor; Chris Bernier, project lead artist (CG); Jeff Lopez, animation lead; Tom Bardwell, lighting lead; Joji Tsuruga, FX lead; Zang Chen, Alex Cheparev, Maxime Cousseau, Sam Crees, Sean Curran, Justin Diamond, Stanley Ilin, Nicholas Johnnides, Christina Ku, Justin Kurtz, Jeffrey Lee, Paul Liaw, Ivan Luque Cuellar, Laurent Makowski, Justin Maynard, Ross Croble, Navdeep Singh, Hassan Taimur, Olivier Varteressian, Sauce Vilas, James Williams, John Wilson, Zhenting Zhou, CG; Kyle Cody, 2D lead artist; Erin Nash, compositor; Naotaka Minami, Corey Brown, shoot supervisors; Tim Haldeen, lead artist; Tom Losinski, Gap Sangpattharamatee, Jae Kim, Bryan Louie, Jane Ro, Morgan Schweitzer, design; Damien Van Der Cruyssen, colorist. Music: Human Audio: Sonic Union Steve Rosen,
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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