Sumo Science, the directorial team at Aardman Animations consisting of Ed Patterson and Will Studd, helmed this stop-motion animation piece that thinks big–literally. This fisherman’s tale earned a Guinness World Record for the world’s largest stop-motion animation set. Advertising agency is Wieden+Kennedy, London.
Credits
Agency: Wieden+Kennedy | London Kim Papworth, Tony Davidson, creative directors; David Bruno, Tom Seymour, creatives; Michelle Brough, producer. Production Company: Aardman Animations Sumo Science (Ed Patterson and Will Studd), directors; Toby Howell, DP; Stephanie Owen, producer; Danny Gallagher, Nick Miller, production assistants; Holly Marlow, production coordinator; Mark Hewis, production manager; Tim Faulkner, location manager; Jamie Wardley, sand art director; Andy Moss, Tom Bolland, sand team; Lisa Butler, first assistant director; Sam Morris, Erica Pownall, camera assistants; Nat Sale, gaffer; Ian Jewels, Lex Tully, Spark; Paul Reeves, camera data; William Todd, pixilation artist; Inez W, Nick Herbert, Merlin Crossingham, animators; Helen Javes, props maker; Sion Lane, Paul Galloway, props; Jim Lewis, senior post artist and grade; Spencer Cross, Paule Quinton, Dan Blore, compositors. Music: Wave, London Will Grove-White, composer; Jack Sedgwick, sound designer; and Gulp Guitar, track.
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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