Antoine Bardou Jacquet of Partizan directed this spot in which a young couple learns they are going to have a baby. The father-to-be is overjoyed–but then a worrisome look crosses his face. We then see his two-seater sports car in the driveway. Clearly he’s going to have to give this up for a more practical model–but then again, maybe not….Creative came out of TBWAChiatDay, Los Angeles.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, chief creative officer/copywriter; Chris Adams, Margaret Keene, group creative directors; Bill Hornstein, art director; Richard O’Neill, executive director of integrated production; Elaine Hinton, executive producer; Carrie Schaer, producer; Jon Castle, managing director; Mark McNaul, product strategy specialist; Joel Weeks, director of product strategy; Michael Gross, music supervisor. Production Company: Partizan Antoine Bardou Jacquet, diector; Louis Saint-Calbre, producer. Editorial: Venice Beach Editorial Dan Bootzin, editor; Nick Gardner, assistant editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: THE MILL, London Sophie Broadbent, VFX producer; Richard De Carteret, lead Flame; Robert Holmes, lead CG. Sound Design: Stimmung Gus Koven, sound designer. Audio: Margarita Mix Jimmy Hite, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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