Antoine Bardou Jacquet of Partizan directed this spot in which a young couple learns they are going to have a baby. The father-to-be is overjoyed–but then a worrisome look crosses his face. We then see his two-seater sports car in the driveway. Clearly he’s going to have to give this up for a more practical model–but then again, maybe not….Creative came out of TBWAChiatDay, Los Angeles.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, chief creative officer/copywriter; Chris Adams, Margaret Keene, group creative directors; Bill Hornstein, art director; Richard O’Neill, executive director of integrated production; Elaine Hinton, executive producer; Carrie Schaer, producer; Jon Castle, managing director; Mark McNaul, product strategy specialist; Joel Weeks, director of product strategy; Michael Gross, music supervisor. Production Company: Partizan Antoine Bardou Jacquet, diector; Louis Saint-Calbre, producer. Editorial: Venice Beach Editorial Dan Bootzin, editor; Nick Gardner, assistant editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: THE MILL, London Sophie Broadbent, VFX producer; Richard De Carteret, lead Flame; Robert Holmes, lead CG. Sound Design: Stimmung Gus Koven, sound designer. Audio: Margarita Mix Jimmy Hite, mixer.
Screenwork Type:Top Spot
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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