MPC Creative produced this commercial in which electrical sockets come to life and sing happy birthday wishes to the all-electric Nissan LEAF automobile which celebrates its one-year anniversary. Agency is TBWAChiatDay, Los Angeles. VFX house was MPC.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, chief creative officer; Mark Sheldrake, global creative director; Tito Melega, Karl Dunn, creative directors; Liz Levy, associate creative director; Joerg Bruns, art director; Stefan Rehne, copywriter; Richard O�Neill, executive director of integrated production; Elaine Hinton, executive producer; Katie Johnson, producer. Editorial: Venice Beach Editorial Greg Young, editor; Evan Linton, Eric Rusch, assistant editors; Hunter Connor, exec producer. Visual Effects: MPC (The Moving Picture Company) Asher Edwards, exec producer; Jenny Bright, producer; Jake Montgomery, lead Flame artist; Trent Shumway, Flame artist; Jonah Austin, Yas Koyama, CG artists; Mark Holden, Smoke artist.
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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