Baker Smith of harvest directed this newscast-style spot in which an airplane with a damaged landing gear manages to make a safe landing thanks to a Nisan Frontier truck. The Frontier’s bed serves as a smooth landing spot for the front gear. Agency is TBWAChiatDay, Los Angeles. Visual effects house is Zoic Studios.
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, chief creative officer; Tito Melaga, creative director, Americas; Jason Locey, Nik Piscitello, associate creative directors; Richard O�Neill, executive director of integrated production; Elaine Hinton, executive producer; Katie Lambrecht, producer; Katie Johnson, assistant producer. Production Company: harvest Baker Smith, director; Chris Soos, DP; Rob Sexton, head of production; Bonnie Goldfarb, Scott Howard, executive producers; Vincent Oster, producer; Tanya Stephens, production supervisor; Melanie Melnyk, assistant production supervisor; Brad Stevenson, assistant director; Patrick Farrell, second assistant director; Lisa Byall, first AC; Carrie Lazar, second AC; Brandon McKenize, DIT. Editorial: Venice Beach Editorial Rich Shambaugh, editor; Hunter Conner, exec producer; Eric Rusch, assistant editor. Visual Effects: Zoic Studios Chris Jones, executive creative director; Ian Unterreiner, Erik Press, executive producers; head of product
The Best Work You May Never See: Sam Coleman Directs “Original Feeds Original” For KFC Africa Out of Ogilvy Johannesburg
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More