Baker Smith of harvest directed this newscast-style spot in which an airplane with a damaged landing gear manages to make a safe landing thanks to a Nisan Frontier truck. The Frontier’s bed serves as a smooth landing spot for the front gear. Agency is TBWAChiatDay, Los Angeles. Visual effects house is Zoic Studios.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, chief creative officer; Tito Melaga, creative director, Americas; Jason Locey, Nik Piscitello, associate creative directors; Richard O�Neill, executive director of integrated production; Elaine Hinton, executive producer; Katie Lambrecht, producer; Katie Johnson, assistant producer. Production Company: harvest Baker Smith, director; Chris Soos, DP; Rob Sexton, head of production; Bonnie Goldfarb, Scott Howard, executive producers; Vincent Oster, producer; Tanya Stephens, production supervisor; Melanie Melnyk, assistant production supervisor; Brad Stevenson, assistant director; Patrick Farrell, second assistant director; Lisa Byall, first AC; Carrie Lazar, second AC; Brandon McKenize, DIT. Editorial: Venice Beach Editorial Rich Shambaugh, editor; Hunter Conner, exec producer; Eric Rusch, assistant editor. Visual Effects: Zoic Studios Chris Jones, executive creative director; Ian Unterreiner, Erik Press, executive producers; head of product
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment