Mark Romanek of Anonymous Content directed this spot featuring NBA superstar LeBron James for Wieden + Kennedy, Portland, Ore. The action centers on James’ pre-game ritual of putting a chalky like talcum powder on his hands, raising them skyward and then clapping them together to create a powdery puff of fairy dust-like magic which thrills the fans. In turn, regular people, young and old, are seen performing their versions of the chalky ritual in their everyday lives.
Credits
Agency: Wieden + Kennedy, Inc. Mark Fitzloff, Susan Hoffman, executive creative directors; Alberto Ponte, Tyler Whisnand, Jeff Williams, creative directors; Caleb Jensen, copywriter; Taylor twist, art director; Erika Madison, producer. Production Company: Anonymous Content Mark Romanek, director; Dave Morrison, executive producer; Sue Ellen Clair, head of production; Aris McGarry, producer; Adam Kimmel, DP. Editorial: Spot Welders Inc. Robert Duffy, editor Postproduction: Method Siggy Ferstl, colorist. Visual Effects: Digital Domain, Inc. Brad Parker, Vernon Wilbert, VFX supervisors; Karen Anderson, exec producer; Melanie LaRue, producer; Chris De Cristo, Andrew Eksner, Jonny Hicks, Pilon Lectez, senior Flame artists. Audio: Lime Studios Loren Silber, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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