The Glue Society directed via Park Pictures this web film which introduces us to a woman who’s constantly on the run, literally. Luckily her family and friends are accommodating as they run along in order to interact with her. The short came out of Wieden+Kennedy, Portland and Sao Paulo. Kyle Valenta of Joint edited the film.
Credits
Production Company: Park Pictures The Glue Society, director; Tobias Schliessler, DP; Jackie Kelman Bisbee, executive producer/owner; Dinah Rodriguez, executive producer/head of production; Justin Pollock, executive producer; Michelle Currinder, line producer. Editorial: Joint Editorial, Portland, Ore Kyle Valenta, editor; Patt Brebner, executive producer; Shelli Jury, post producer; Patrick Carroll, assistant editor. Visual Effects: A52 Megan Meloth, VFX supervisor; Paul Yacano, Flame artist. Audio: Eleven Jeff Payne, Charlie Keating, mixers; Caroline O�Sullivan, producer
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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