A man intensely trains on a gymnasium basketball court, dribbling two balls simultaneously and covering a lot of hardwood in the process, relentlessly motoring up and down the court. All the while he utters assorted excuses, used by others to avoid this kind of rigorous workout. Finally the camera reveals that he is wheelchair bound but for him that’s only incidental and certainly no excuse for not striving to do one’s very best. This ad is a centerpiece of Nikes JDI (Just Do It) initiative.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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