San Diego Chargers’ defender Shawne Merriman and St. Louis Rams’ running back Steven Jackson are shown doing their thing on the gridiron in what seems like one continuous take–but the action spans different stadiums, different opposing teams, different types of weather and different times of day.
Credits
Agency: Wieden+Kennedy | Portland Steve Luker, Jelly Helm, executive creative directors; Alberto Ponte, creative director/copywriter; Jeff Williams, creative director; Ari Weiss, copywriter; Ryan O’Rourke, art director; Ben Grylewicz, executive producer; Kevin Diller, producer. Production Company: Alturas Films Michael Mann, director; Marshall Rawlings, executive producer; Leslie Vaughn, producer; Mario Fiore, DP. Editorial: Spot Welders Inc. Haines Hall, editor. Visual Effects: Asylum Visual Effects Elissa Bello, 2D roto supervisor; Eric Evans, James Lee; 2D roto/compositors; Michael Liv, Huey Carroll, Meredith Hook, Junnko Schugardt, Mark Duckworth, Laura Murillo, 2D roto artists; Jeff Werner, CG producer; Sean Faden, CG supervisor/Particle FX; Dan Smiczek, Houdini effects/Massive animator; Scott Smith, animator; Kevin Culhane, animator;rigger; Jeff Willette, Denis Gauthier, lighting TDs; Rob Stuaffer, lighter; Chad Fehmie, Toshihiro Sakamaki, Scott Brust, Greg Stahl, modelers; Michael
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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