World-class athletic superstars from varied sports train together in this Nike tour de force, accompanied by the pronounced breathing sounds of all the competitors.
Credits
Agency: Wieden+Kennedy, Shanghai Frank Hahn, creative director; Kai Zastrow, art director; Eric Cruz, executive art director; Nathan Goldberg, copywriter; Elissa Singstock, Robyn Boardman, producers. Production Company: HSI Productions Paul Hunter, director; Tim Lynch, producer; Matthew Libatique, DP Editorial: Rock Paper Scissors Angus Wall, Brad Waskewich, editors; Linda Carlson, Carol Lynn Weaver, executive prdoucers; Paul Plew, assistant editor. Postproduction: Company 3 Los Angeles Stefan Sonnelfeld, colorist; Missy Papageorge, producer Visual Effects: Moneyshots Post, Santa Monica Elad Offer, creative director/lead VFX supervisor; Yuji Yagasaki, lead 3D artist/3D supervisor; Wolfgang Maschin, Phil Broste, Eric DeHaven, Maya Korenwasser-Bello, compositors; Brian Taylor, Eric Deinzer, Mattaniah Yip, rotoscopers Nick Brooks, additional on-set VFX supervision; Kristien Hamilton, exec producer; Daniel Mansury, VFX producer; Kristina Maniatis, assistant VFX producer; Matthew Lam
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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