Beauty is in the eye of the beholder. And indeed when a kaleidoscope of basketball players in action comes together to form a sum greater than its parts–a team, a.k.a. the “Beautiful Monster”–it is something to behold.
Credits
Agency: Wieden+Kennedy | Portland Jelly Helm, Steve Luker, executive creative directors; Tyler Whisnand, Mike McCommon, creative directors; Ian Fairbrother, copywriter; Aaron Allen, art director; Ben Grylewicz, executive producer; Krystle Mortimore, Shannon Worley, producers. Editorial: rOOm Jeff Selis, editor. Postproduction: 20twenty vfx, Santa Monica Louis Mackall, visual effects artist/colorist; Tonia Wallander, producer.
Screenwork Type:Top Spot
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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