A guy gets a jump-start to exercise on his treadmill from Nike+iPod as the music takes the Nike-wearing runner on a journey through his imagination, helping him break his personal bests along the way.
Credits
Production Company: Mekanism Tommy Means, director/creative director/copywriter; Jim Frohna, DP; Jason Harris, executive producer/creative director/copywriter; Rod Kilpatrick, copywriter; Emmett Feldman, motion design director; Diqui James, theatrical creative director; Sarah Stevens, line producer. Postproduction: Radium,Spy Post Digital Alan Chimenti, editor; Simon Mowbry, Inferno artist/creative director/colorist; Stelio Kitrilakis, managing director; Jeff Blodgett, executive producer; Mary Mathaisell, VFX producer; Penny Krueger, assistant editor; Jennie Burnett, production coordinator; Orin Green, compositor.,Gary Coates, colorist (16mm footage). Audio: Polarity Post Production Eduardo Mendoza, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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