“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces–pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race–juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films–directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland–is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
Credits
Client Nike Agency Wieden+Kennedy Portland Caleb Jensen, Blair Warren, executive creative directors; Naoki Ga, Gui Souza, art director/copywriter; Becca Taylor, group strategy director; Ollie Chakraverty, strategist-sr.; Orlee Tatarka, head of production; Kerli Teo, global executive producer; Mauricio Granado, executive producer; Grace Tsai Petrenka, executive art producer; Rosie Ollero, sr. art producer; Emily Bibey, visual research lead; Sarah Starr, executive design producer Shantanu Sharma, sr. designer; Charlie Hilton, Sophie Van Der Merwe, Elena Hernandez, designers. Production Company Iconoclast Megaforce, director; James Laxton, DP; Charles-Marie Anthorioz, managing director; Caroline Pham, exec producer; Joanna Nelson, head of production; Julie Sawyer, line producer (Buenos Aires and L.A.); Jared Plotin, Nara Haftevani, production supervisors; Matias Boldi, Bruno Mantoani, 1st Ads; Charlie Carnola, production designer; Camille Garmendia, costume designer. Editorial Work Editorial Rich Orrick, Aika Miyake, editors; Rain Keene, Nina Vallado, assistant editors; Gabrielle Page, head of production; Remy Foxx, exec producer; Marlo Baird, managing director. VFX Selected Works Francois Roisin, creative director, 3D artist; Pete Hodsman, Johan Affort, Valeria Scalamandre, 2D artists; Dave Wishart, online artist; Sean Costelloe, exec producer/managing director; Amber Frisenda, DMP; Dan Crozier, sr. VFX producer; Noa Vuagniaua, assistant producer. Finish Joint Jessica Ivey, finish artist; Patrick Lewis, John Dillon, Zai Outlaw, producers; Catherine Liu, head of production; Tina Starkweather, exec producer. Color Trafik Daniel de Vue, colorist; Daymian Mejia, assistant colorist; Sasha Pace, color producer; Greer Bratachie, head of production; Robert Owens, managing partner. Licensed Music “You Are My Sunshine,” track; Christina Perri, artist. Sound Design & Mix Joint Suat Ayas, sound designer & mixer; Candace Mortier, assistant audio engineer; Louise Woodward, sr. audio producer; Annie Maldonado, exec producer. Music Supervision Walker Sara Matarazzo, managing director; Stephanie Pigott, Dottie Scharr, exec producers; Danielle Soury, sr. producer; Samantha Zirin, associate producer. Research & Clearance Nickerson Research, Inc. Susan Nickerson, exec producer; Jennifer Kilburn, clearance producer; Tammy Vo, clearance specialist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
