A boisterous home crowd at a high school basketball game turns subdued and depressed when the star visiting player steals the ball and sinks the winning shot, reminiscent of how Michael Jordan took over a game. The MJ tradition continues with the introduction of Air Jordan XX2 sneakers.
Credits
Agency: Wieden+Kennedy | New York. Kevin Proudfoot, Todd Waterbury, co-executive creative directors; Bekah Sirrine, art director; Scott Hayes, copywriter; Gary Krieg, head of production. Production Company: Anonymous Content Mark Romanek, director; Dave Morrison, executive producer; Aris McGarry, producer; Sal Totino, DP Editorial: Spot Welders, Inc Robert Duffy, editor; Carolina Wallace, post superisor; Heather Kojima, executive produer. Postproduction: Sea Level Visual Effects Brian Buongiorno, visual effects supervisor; Celest Gilbert, executive producer; Stephanie Boggs, visual effects producer; Jim Bohn, online editor. Audio: RavensWork Robert Feist, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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